Say you’ve got a pretty unique vitamin brand you’re trying to sell into major retailers, but all of your potential buyers are stuck at home during a certain global pandemic. What do you do?

In the case of New Chapter Vitamins, you come to my team with that exact challenge. Our response had us digging into our watercolors, building in our garages, and assembling 13 truly hand-crafted kits in under a week. They were then shipped off to tell a story all their own.

The Process

The idea was born from the modern apothecary: a case that could introduce the New Chapter ingredient process with tangible, interactive elements. New packaging was revealed with a hidden lifting mechanism while notes of fresh cedar and crystals rounded out the apothecary vibe. To tie it all together, we hand illustrated and bound an informational booklet that offered depth and discovery into the New Chapter products. It quickly became a coveted and welcomed introduction to the brand, earning them placement in Target stores nationwide.