Project
Product Design
Retail Design
Upstream
The Brief
Just Beat Beats
Nobody can deny the presence and allure that Beats headphones has cultivated over the years. Great for Beats, less so for JBL, our client. The challenge was simple, if not monumental: Create the headphones that will slay the Beats giant—and help Best Buy own the entire experience. Introducing IKON and IGNITE…
Best Buy
The headphone aisles at Best Buy are overrun by individual brands, each with its own look, tech, and agenda. There’s nothing to differentiate why you should shop for these items at Best Buy, and it’s difficult to compare across brands and models. So we reimagined it.
