“Create a natural skincare brand, but make it fashion.”
–Client brief in a nutshell

Costco was in search of a skincare line that would appeal to its younger member base. With some cultivated insights and an eye on beauty trends, we set out to create some refreshing new products to impress the Costco Skincare buyers. We focused on three main categories to deliver gorgeous products from the ground up, each equipped with its own history and ingredient story.