30,000 dentists. At a trade show. In February. You might want to use some hand sanitizer.

As a vendor at the Chicago Midwinter Dental Society Trade Show (it’s a big deal), Purell wanted a better way to engage with attendees. We created a small challenge throughout the show that not only educated about the benefit of using Purell—it drove traffic to their booth and helped close more sales.

OLV

As part of a targeted media buy, we developed some short online video to be used in social and drive key decision makers to purchase via our customized microsite.

Trade Print

Trade publications have a tendency to overuse stock imagery and technical language. We chose to go with a monochromatic theme and bold, approachable headlines to stand out and quickly get our message across. We carefully curated our sets (and our language) to bring these gamer-changers to life.

“You are just the best team to work with. You get us, and you’re not afraid to push us where we need to go. ”

— Dan Hines, Marketing Director